Tuesday, November 12, 2013

Questions about Typography

_ What are the advantages of a multiple column grid?
            Multiple column grids allow for more flexibility in spreads, as one can create different zones for different kinds of content, text and images can spread over one or multiple columns, and not all the space has to be filled.

_ How many characters is optimal for a line length? Words per line?
            Optimal line length is 50-60 characters, or 12 words.

_ Why is the baseline grid used in design?
            The baseline grid anchors nearly all layouts to a common rhythm.

_ What are reasons to set type justified? Ragged (unjustified)?
            Justified type creates a clean shape on the page and uses space efficiently, whereas ragged type allows for a random, natural edge.

_ What is a typographic river?
            A typographic river is a set of spaces that connect vertically in a body of justified text to create an unnatural, unintended river-like shape.

_ What does clothesline, hang line or flow line mean?
            A hang line is a horizontal line that divides a page into different spatial areas and creates alignment points for the placement of text and images.

_ What is type color/texture mean?
            Type color, also called type texture, is the appearance of the type based upon its weight or boldness.

_ How does x-height effect type color?
            X-height can make a type heavier if it’s taller, or lighter if it’s shorter because of the space that it allows to the ascenders.

_ What are some ways to indicate a new paragraph. Are there any rules?

            An indent, line break, outdent, or symbol can indicate a new paragraph. Avoid an indent on the very first line of a body of text.

Monday, November 11, 2013

Bruce Weber and the Petcha Kutcha
















For anyone who knows Bruce Weber’s work, he photographs for Abercrombie and Fitch, Vanity Fair, American Vogue, Interview, Italian Vogue, and many other prestigious magazines and books. He finds the most attractive men and women in every aspect of the word, and places them in whatever situation he happens to need at any particular moment, clothed or not, to create a wonderland for the eye. His photographs are daring and sexy, beautiful and magical, and it’s no wonder he has become well known within the photography world. His personal work and museum exhibits open up an entirely new realm however, to which dogs, homosexuals, Irishmen, and loving mothers are but a few of his subjects.
            Born in rural Greensburg, Pennsylvania in 1946, Bruce Weber initially pursued theater at Denison University, in Ohio, but turned to filmmaking at New York University. He studied with Lisette Model at The New School for Social Research in the 1960’s, participated in his first group show at The Floating Foundation of Photography in 1973, and had his first solo exhibition at Razor Gallery a year later. In the late 1970’s—as he was barely reaching his 30’s—he began photographing ads and commercials for Ralph Lauren and Calvin Klein. By the 1980’s, he became the preeminent photographer of the fashion industry.
            How is it that someone could find the beauty in everything, could take an amazing photograph so easily which holds such emotional power? As Bruce Weber says in his video, “Ain’t Nothing Like the Real Thing,” “Recently I was backstage at a fashion show, and there was a sign that read, ‘Fashion is not funny.’ I always thought fashion was funny and fun.” He finds the quirks in models, the natural swagger. Some of them are comfortable being photographed nude, some aren’t, and some must ask their grandmothers, boyfriends, or girlfriends before they can do anything so scandalous. One of these models in the video said of his own work, “I’m not gonna pretend that I’m a saint or a monk or anything, but I am what I am and I think as a whole individual, one should express what one feels, and what one feels inside one’s soul as an artist, and I just try to express life as I see it, and certainly sensuality and sex. That is a great part about lives that we don’t like to speak of. It’s done in the bedroom. It’s done quietly.” In his natural models—the ones that bark or the ones that he finds on the streets simply living their lives—a student of his in “Bruce Weber: A Young Arts Masterclass on HBO” states, “he was talking about, what are those people feeling in that moment?” It’s not about creating an emotion in a model for him, it’s about finding the ones that aren’t afraid to show their emotions: good, bad, ugly, and everything that falls in between.
            In Bruce Weber’s photo shoots, he encounters anything from his pack of playful dogs to a perfectly timed Vietnamese stranger coming onto the set right when they needed someone like him. He says of his choices, “So many times in photography when you’re talking to somebody about a subject they’ll say, ‘He’s a little odd, we shouldn’t photograph him.’ That’s like saying I’m not going to photograph Salvador Dalí because he wears a lot of eye makeup.” So go on, photograph the dogs, and the punks, and the pretty Italian woman with her baby. Each is already a work of art; Bruce Weber simply creates the frame.
           

 Works Cited

Ain't Nothing Like the Real Thing. Dir. Bruce Weber. Perf. Bruce Weber. Bruce Weber, 2012. Film.



Bruce Weber Official Website. N.p., n.d. Web. 11 Nov. 2013. <http://www.bruceweber.com/#/about/bruce__nan_bios>.

Weber, Bruce. Blood sweat and tears, or, How I stopped worrying and learned to love fashion. Düsseldorf: Te Neues, 2005. Print.

Youngarts Masterclass. HBO. 22 May 2013. Television.

erotic
sensual
sexual
beautiful
playful
fun
sweet
daring
nude
giant
chiseled
old
young
magical
fearless
wrinkled
mother
child
punk
swagger
model
natural
set
dogs
humans
women
men
friends
family
found
created
water
animals
earth
shining
shimmering
curious
lore
fighting
loving
being
famous
average
fashion
clothing
designer
interacting
penis
breasts
passion

Sensual: adjective
1.pertaining to, inclined to, or preoccupied with the gratification of the senses or appetites; carnal; fleshly.
2.lacking in moral restraints; lewd or unchaste.
3.arousing or exciting the senses or appetites.
4.worldly; materialistic; irreligious.
5.of or pertaining to the senses or physical sensation; sensory.

Daring: adjective
1.bold or courageous; fearless or intrepid; adventurous.

Natural: adjective
1.existing in or formed by nature (opposed to artificial ): a natural bridge.
2.based on the state of things in nature; constituted by nature: Growth is a natural process.
3.of or pertaining to nature or the universe: natural beauty.
4.of, pertaining to, or occupied with the study of natural science: conducting natural experiments.
5.in a state of nature; uncultivated, as land.

Famous: adjective
1.having a widespread reputation, usually of a favorable nature; renowned; celebrated: a famous writer. Synonyms: famed, notable, illustrious. Antonyms: unknown, obscure.
2.Informal. first-rate; excellent: The singer gave a famous performance.
3.notorious (used pejoratively).

Average: adjective
1.of or pertaining to an average; estimated by average; forming an average: The average rainfall there is 180 inches.
2.typical; common; ordinary: The average secretary couldn't handle such a workload. His grades were nothing special, only average.

Interacting: verb (used without object)
1.to act one upon another.

Sensuactive
Fasual
Swactive
Sexion
Nudaucity
Fearlotic